Is the ROAS Calculation Just a Hoax? The return on ad spend is necessary to understand if you want to control the expenses of your business. We all, regardless about how it makes us feel, have to spend money to stay in business. It all has a cost. Your team, the gas you buy, your … Continue reading Your Rate of Return in Advertising

Making it Easy: Getting Traffic to Your Online Store Setting up an online shop could be a way for you to make more money. You’ll need an amazing product, but let’s say that you already have one in place. The next step is for people to show up; you want eyes to come: more than … Continue reading Bringing More People to Your Online Store

An utlitmate guide for script writing must take from the strategies marketers have succeeded with for centuries. It’s true; copy and sales writing were in development since before we were born. We can take lessons from the pros to write our own content. The objective is to peak the interest of online leads and to … Continue reading The Ultimate Script for Digital Marketing

What does On-Brand Mean? On brand means staying with the brand’s identity. If you’re on brand, then your on all of the relative selling points your company has. You hit the right marks on your consumer when you remain on brand. It’s part of your brand management strategy, and the trust it builds makes selling … Continue reading Why They Call it On Brand