The world is full of great solutions, and people invent them everyday.
It’s true; sharing those ideas can be more challenging than creating them.
You might have failed to understand: making your idea a reality differs from selling it . This often makes people hesitant if selling themselves. There’s the growing marketing industry to also put into focus.
The more this industry expands, the more difficult it is for entrepreneurs to bridge the divide. The time you spend developing a solution is the time that puts the marketer ahead of the curve. I wrote this post for that reason. You need to know the ideal consumer before investing in your idea.
Keep reading. Find out how to connect with the target audience of your brand and to sell your product or service that deserves to get known.
Perfect Your Idea By Knowing “The Who”
Think with a narrow target when you uncover your “who.”
You might have an idea that you say is perfect for anyone. It just might be ideal for the planet in whole. Selling that idea requires you to hone in on a single identity instead, or you’ll simply spin your wheels.
Define your ideal consumer, and your message remains comprehensible.
Finding a specific audience is about having just one target to aim for and then perfecting that angle.
You can narrow the options down by first:
- – Analyzing your competition. See what they’re doing and with who.
- – Using your solution to identify the who. A special diet will ideally be for those in need of a special diet. Don’t get too creative with this.
- – Looking to the basics like location, age, education and lifestyles. A change in either WILL change your message.
Find Out What’s Important To Them
It’s true that some products speak for themselves.
You don’t have to sell water. People who are in need of it will buy.
There’s a special formula that you can use, and it goes something like this:
– Solutions, solutions and solutions.”
Products and services are only as good as the problems they solve.
It’s easy to give this less credit than it deserves. It must be the rush of having good ideas and being in the zone. The reality is that ideas don’t matter. One question you have to ask yourself everyday is, “What problem does it solve?”
The person who needs medicated lotion has bad sink.
The kid that needs to scream as opposed to sing at the mic needs to release stress.
A plane ticket to Kansas is only perfect for someone who needs to be there.
Starting a philanthropic agency is for those who need to see change.
Mastering digital marketing is for those who need to move products online.
Start your message with the problem and in order to usher in its solution.”
That solution is the most important thing in your consumer’s lives. Your target audience is then defined. Few people will be the “posterboy of the solution. How bad do they want it, and how easy can you help?
Market to your audience only after knowing what they need. Look at the real challenges they live with. Every message that solves a real problem will “click.” Do this by sharing solutions to problems people really have.
This is the strength of your brand’s message and the single target to aim for.
Let’s Break It Down To The PR Basics
Make assumptions in marketing, and your strategy fails.”
Assumptions are costly in a digital society where we don’t often see who’s on the other side of the computer. Minimize these speculations by finding out the basic data. Never stop collecting that data, and never stop adjusting to it.
Below are a few concepts every marketer wants to cover to complete the image of their target audience.
- – Age:
Age is always a factor to the behavior of our leads. There’s no positive or negative to this, but there are differences in how Millennials speak on LinkedIn and how Baby Boomers do though using the same site.
- – Location:
Every State on the East Coast has drastically different uses of language though located in the same country. These areas speak English, but some regions find others, just a few hundred miles away, hard to understand.
- – Occupation:
Free time, the lack thereof or a typical schedule can all be dictated by the profession you have. Don’t just think of money when you cover occupation. Education and health are also factors.
- – Hobbies and Interests:
Have you ever met a clean-cut professional who spoke in a proper manner but joined a biker-gang on the weekends and listened to heavy metal? Dig deep into your consumer’s lives to find out who they really are.
A Final Thought
Look to the real challenges people live with if you’re inspired by an idea. Consider the analysis above before believing that you can change humanity. Relate your solution to the lives of real people so it can get into their hands.
You should always have a target for your specific audience, and if you hit it once, that target should never move.