Simple. Here are 93 factors that Google will thank you for.
– Disabling “Open In New Window”:
The more direct you can be about the intent of a specific page, the less you need to open separate windows for explanation.
– Detailed Images If Applicable:
Some images get larger and enable better controls when users interact with them. You get points for offering these controls.
– Quicker Opt-Ins:
Don’t use too many options for information requests. Keep it down to email or name, and you can ask for more later.
– Easy View: The Layout Of Your Home Page:
The Googlebot can at least comprehend your page layouts. Make sure the user can also understand your design.
– The Amount Of Actual Data You Have:
It’s always an up-rating when you have tons of info; just make it all about one topic and in one niche.
– Load Time:
Contact your server, or get rid of the plugins if your site loads too slow.
– Concise Meta And Title Descriptions:
Getting too touchy or keyword specific with meta descriptions can put Google on edge.
– Touch Element Placement:
Touch is integrated in mobile technology. Keep these features spaced apart on your webpages for Google’s satisfaction.
– To Scroll Or Not To Scroll:
The need to scroll too often is bad. Keep content concise and in one fold.
– Responsiveness Of Design:
The Mobilegeddon update in 2015 was made to cover all the mobile ranking features that your site has to aim for.
– When HTML5 Is Used For Flash Integration:
Flash isn’t compatible with every Web browser, so make the consumer’s adaption to flash for your site. The objective is to lower load times.
– RSS Subscribers:
Subscribers are a major factor to your business and may be one to your website rank.
– Social Media Credibility:
Social media is integrated through links, so it definitely gets picked up by Google.
– Optimized YouTube Profile:
The cross-connection between Google and YouTube finds your data matches.
– Company Pages On Social Media:
Personal pages on social media aren’t as optimized as available business pages with professional layouts.
– Cited Media:
Cited media is important but even more important if your brand is the item that’s mentioned.
– Unified Brand Or Solo Website:
Building a substantial business through just one website is a plus for ranking. Don’t get too crazy with too many URLs.
– As “Vince” Gives Big Brands A Boost:
Bigger brands do have a slight edge with Google’s Vince update.
– Anchor Text—Brand Mention:
Anchor text campaigns around a certain brand name gets recognition points.
– Captured Searches On A Single Entity:
The amount of searches made on a specific brand or topic is thought be a strong factor in rank.
– The Disavow Tool:
The Disavow Tool is now active and allows Web users to report spammy websites, so make sure your site isn’t in violation.
– Regularly Performed Reviews:
Google is always on the lookout. This agency isn’t targeting you and your work. It wants to improve the search product, so expect an active analysis made on all modern processes in marketing.
– Poisonous Keywords:
These are words that have been specifically banded in search. No matter how much you try using them, they won’t appear as suggested words or acknowledged URLs.
– Link Tracking:
Links from repeated IPs, unnatural links and unrealistically high numbers of links all become factors that send Google a red flag.
– A Site That Sells Its Links:
Never sell links, and certainly never buy them.
– The Quality Of Links:
Quality is always important, and this goes for the quality of the links you use, the anchor text you give them and the content it sends your readers to.
– Keyword Stuffing:
Three to five percent of any keyword is still the preferred option for online content.
– The Presence Of A “Nofollow Attribute”:
The “nofollow” attribute is used when link-builders want to conceal the identity of certain sites, and it constitutes as a red flag for Web searches.
– A.I. Generated Content:
Rank Brain is already active through Google and uses A.I. machine learning technology to learn more about consumer behavior. Just don’t use A.I. to write your content.
– Keeping Affiliate Links Out Of Sight:
Hiding information of any kind can become a red flag on your rank.
– AdSense Placement And Use:
Overusing ads for one page and within a small section comes off as spam and could be penalized.
– Content Versus Spam—Both Above The Fold:
“Above the fold” is the first area you see within Web pages. Quality content is always the initial thing search bots want to scan in that top section.
You may be clever at beating the search engines, but being too clever leads you to forgetting about a connection with the user. Don’t just work for the bots.
– Poorly Used Pop-Ups And Other Distracting Features:
Pop-ups are influencing, yet perfect your content first, and then think about ways to distract the reader.
This is a Web indexing update made in 2010.
This 2011 update uses a ranking score based on content.
This 2012 update comes from the intent to weed out irrelevant links and spam portals.
This algorithm brought computers a comprehension of the keyword in 2013.
Location based searches are now popular due to this 2014 update.
Mobile features are those that adjust to mobile presentation and was boosted in 2015 for Google searches.
– Rank Brain:
This 2015 update enables machine learning and lets search-bots better trend with the online user.
Location is gaining more ground based on its effectiveness, and Google pushed it with greater innovation in 2016.
It was critical thinking that brought “Fred” to consider monitoring the data in ads and not just websites during 2017.
– Google Image Search:
Optimize with images, and use them in your content.
– Google Shopping:
Integrate with shopping to build a larger Google profile that’s recognized across the Web.
– Google News:
Trends are certainly a factor for SEO. Popular stories gain traction and Web traffic.
– Domain Diversity:
Using links to and from other sites is an effective strategy, but the links should be diverse.
– Copyright Infringement:
No one expects Google to make arrests anytime soon, but there are some who believe the agency is now monitoring copyrights.
– Quality of Google Plus Circles:
Your Google + profile will play a major role to getting Google’s attention, but the circles you build might have a larger influence.
– Search History:
The search history of users consists of different websites, and hopefully that includes yours.
– Contemporary Indications:
For things new or old, there’s a general consensus that Google-bots understand.
– Bookmarks And Favorites:
These actions take place in Web-browsers and could play a role in rank.
– Bounce Rate:
Here’s a no brainer. Keep your readers on “that” page for as long as you can.
– Time At A Specific Page (Dwell Time):
This is somewhat the opposite of bounce and calculates how long people have stayed at a page.
– The Comments Left Behind:
Comments help to optimize a website by giving users the chance to create their own content in response to yours. When people are engaged, Google knows that you had something exciting to share.
– Site Blockage:
Hiding information of any kind is usually a warning signal for Google even if your page is down due to broken links.
– Traffic Repetition:
Having the same people visit is good for business, but the same three friends from the same neighborhood as yours reveals something limited on your part.
– Direct URL Access:
Google knows when your website is reached by people typing the exact URL before finding you.
– The Click Through Rate:
The amount of closure you get on links and call to actions is picked up and noticed.
– The Age Of Links
Using the same theme while changing your links could disrupt the rank you get as time is compounded on any single link.
– Affiliate Marketing:
Affiliate marketing helps build your brand through a diversity of links you have going out with those you have aimed at your platform.
– Affiliation With Dark Marketing:
No one knows for sure, but the accumulation of spam factors may give Google a strong overview of those affiliated with spam marketing.
– Country-Related Domains
Gaining a stronger hold on your geo-ranking could come down to the use of .us, .br. .au. …etc.
– Forums Are Given The Thumbs Down:
This could make you laugh, but Google doesn’t like gossip hubs with secret identities.
– Linked Partnership Between Two Sites:
Some online businesses are working together, and it could help when they make their coalition known through link sharing.
– User Generated Content:
This is the content that shows up in your social media feeds. Its authenticity can be judge by factors like Rank Brain.
– Ranking With WikiPedia:
It’s helpful to mention that Google has some general respect for WikiPedia files.
– Using Authority Websites:
You likely won’t be penalized for sending users to other content platforms when those sites are authority ranked. These site includes hubs like the Wall Street Journal or Business Insider.
– Using .edu or .gov URLs:
Being as specific as possible is always helpful, and Google is likely to have factors that give more credence to .edu and .gov.
– Limiting The Links You’re Recognized For:
Avoid using links on the same page that relate to your brand. Diversity is key.
– Association With Different IP Addresses:
The same goes for diversity. Receiving links from or sending links to different IPs keeps the Google spam radar down.
– Linked To Poorly Written Content:
Content is king, and don’t you forget it.
– Where Your Links Are Placed:
Be strategic about where you place your links.
– Beginning of Content:
The combination of links, keywords, brand mentions and locations should generally be listed at the beginning of content.
– Consistent Keyword Relevancy Among Links:
Anchored text and keyword combination is likely to send search bots a strong signal when they all relate.
– Links In Content:
Link usage consists of links free floating on a webpage and where is most appealing or convenient. You have to factor in where links should go within the content you’ve created also.
– Associating Anchor Text With The World “Link”
Using the world “link” along with your anchor text has shown some positive signs.
– Broken Links:
Clean up or remove all broken links.
– The Topic Of OutBound Links:
It’s always best practice to keep your theme, topics and keywords consistent.
– If You’re Marked As A Spammer:
Consider if you already have a history for being a spammer on the Web. This will affect the rank or access you have when building future SEO sites.
– Domain Ownership:
Owning and also operating the same domain is healthy for an online business.
– Watching Your Expiration Dates:
Every site is hosted by a specific server, and the cost associated with these services expires. Search engines are thought to judge Website owners based on expirations.
– Keyword Use Within Domain:
The practical integration of your keyword is always a good practice.
– Memorable Domains Versus Keyword Rich URLs:
Google prefers that you connect with the user before you get out of hand with stuffing keywords in URLs.
– The Input Of Human Editors:
What people have to say about your brand could push your ranking in Google.
– Using Domains Unassociated With Your Business:
Consistency is key here. It’s possible to be penalized for holding a domain name that doesn’t represent your business.
– “Trust Rank”:
It’s confirmed that this factor is only a term used to describe the umbrella of factors used in ranking.
– Fundamental Analytics:
Google Analytics is a profound platform and uses the latest technology in data collection and display. This is the same technology used in search to analyze the activity of your site and to make the final decision on rank.
– The Quality Of HTML:
Consider the platforms you use, and be aware that organization matters because search engines can read HTML and its quality.
– Presence Of Metadata:
Overly keyword-written descriptions get penalized, but having no meta description is likely to be worst.
– Contact Page:
Google wants search-resulted businesses to be accessible and will scan sites for their common about, home and contact pages.
– SSL Certificate:
Any presentation or proof of security, terms of service, disclosure terms and privacy policies is crawled along with other data on a website.