Landing pages are the highest converting pages on the Web.
These portals bring together the final request of a brand or agency and enable readers to focus on just one outcome. That outcome is a call-to-action and gets readers to buy or sign up.
Let’s take a look at the proper structure of a landing page and how you can maximize on the performance of yours.
Headlines need to attract your readers within a split second. That’s how much time in which they decide to follow your link or not. These headlines are important, get formed as links, are shown in search engines and have to tell your readers everything about the content they’ll read.
Don’t waste any time with explanations.
Simply tell the reader what’s in store, why it’s important and how they benefit from it. You want to sum of the entire article, post or infographic from the start. Leave your readers guessing, but don’t leave them confused about how their time will be spent.
A Strong USP
A USP stands for unique selling proposition.
What makes you different from others?
Why should I listen to you instead? You have to hook in your readers with a unique selling proposition. It tells them that they’ll get more than they bargain for. It implies that you have special information and that your data provides results.
Here you build trust as the reader understands you. It’s best to explain yourself by sharing a story of how you came to where you are. This allows you to support what you’re selling while providing information that builds the reader’s confidence.
Social proof isn’t limited to just one section within your landing page. Proof can be scattered throughout your page. Every claim you make, whether it’s about how the product works or came to be, should be backed by factual evidence.
Do this to maintain the trust you built.
The Process/How it Works
Get more involved in how your solution works and why.
Know the difference between features and benefits. Product benefits are what people get as a result of features. A hammer tool, for example, isn’t bought because it’s heavy and has metallic features. It’s bought because of its benefit in banging in nails. Ask yourself how it works and what the benefit to the user is.
Sharing your credentials is important to supporting the many claims you have. Be sure to relate how the product or service came about through a personal story where your life was changed or improved.
These can appear as often as you like. It’s where or when you make specific requests for your readers to do.
Answering common questions builds your credibility and keeps the trust you’ve built.
This call-to-action sums up your major points and makes a last attempt to get readers to commit. Consider working on this area as if you’re writing a novel: revise, revise and revise until it’s perfect and until it sounds sincere without any gimmicks involved.
Look at the structure above and follow it in its exact order. Some of us take years to truly master its flow and the deepr tactics invovled with each section. What you have is sufficient enough to create a landing page with.
Consider each section its own chapter.
Write at least one hundred words for each. This will get you in the flow of sales copy as the quickest guide to professional writing online.